SignKontrol: an easy-to-use digital signage cloud-based software
- What is digital signage?
- What digital signage should be
- How digital signage can improve customer engagement
What is digital signage?
Digital signage is a type of advertising that uses electronic displays to show content. This content can be anything from videos to images. Digital signage helps promote products or services, but it can also display information or entertainment.
What digital signage should be
Digital signage should be about using digital screens in a new way. We have been using screens to consume content via TV most of the time. But that's not the only use we can give to screens. We still call them TV screens, but they can show something more than TV content.
The most used screens nowadays are the screens of our smartphones. And now we are not only consumers of content but producers of it. We share a little bit of our self-produced content with every picture and every video we post on social media. We have an image or a video we want to share with somebody, and we only have to press a couple of buttons, and that's it. We post it.
But for some reason, when you talk about digital signage, people think about templates and layouts, like a PowerPoint presentation. We have been in the digital signage business for more than six years, and let me tell you something: it's not about design. If you want to make a fantastic video to present your product, digital signage has nothing to do with it and cannot help you. Do you want to create a beautiful design? Get Canva!
The user interfaces design of most digital signage software targets people with computer experience, but SignKontrol is easy to use for anyone.
Digital signage software should focus on controlling your content, not creating it. It should be easy to use and help manage your network of displays. The software should also provide information about playback of media.
How digital signage can improve customer engagement
Digital signage is a powerful communication tool that improves customer engagement. Messages in your displays direct customers to the products they are looking for, inform them of special offers and provide directions to the checkout. Displayed content entertains customers and keeps them engaged while in the store. By providing valuable and exciting information, digital signage can help to improve customer engagement and increase sales.
